Insights
From the team
Notes on product, engineering, and running the company — written by the people doing the work.
Product
Why most CRMs fail in the first 90 days
It's rarely the software. It's that nobody mapped the actual sales process before configuring the tool to match an imagined one.
Mar 2, 2026 · 5 min read
Engineering
Reconciliation at scale: what we learned building Nexily Finance
The hard part of automated reconciliation was never matching transactions. It was deciding what to do when they don't match.
Feb 20, 2026 · 6 min read
Engineering
A practical guide to shipping AI features that stick
The features that survive contact with real users are boring in the best way — narrow, evaluated, and honest about their failure modes.
Jan 27, 2026 · 7 min read
Company
What we changed after our first 50 client projects
Fifty projects in, the biggest lesson wasn't technical. It was how much clarity a fixed-scope discovery phase buys everyone.
Dec 10, 2025 · 6 min read
Product
The ROI of a design system nobody asked for
We built our design system before we had enough products to justify it. Here's why that was still the right call.
Oct 8, 2025 · 4 min read